Seller Agency

The Certified Sellers Representative (CSR) designation is awarded to real estate agents who are Candidate members of the Seller Agency Council

Upon the successful completion of the twelve (14) hour in-class CSR course, or the twelve (12) hour online CSR course, and

1. Certification of three (3) closed sides of the transaction where the CSR candidate has represented the seller, and
2. Letters of recommendation from 3 sellers represented in those transactions.
3. Proof of the above should be sent to the Seller Agency Council at:

Mail : 23785 El Toro Road, Suite 100, Aliso Viejo, CA 92630
Fax : (949) 349-9392

Upon receipt and verification of these items the CSR designation is awarded and the Candidate Member will receive their CSR certificate and CSR lapel pin via mail.

See Seller Agency Benefits

Course Overview

The CSR live classroom course is a fourteen (14) hour course. Upon completion the student must successfully complete a forty (40) question exam.

Seller agency topics covered include:

Module 1 – Introduction
           Overview
           The Old versus the New
           
Module 2 – Agency
            Fiduciary Duties       
Skill Development
Breakout Session & Discussion
           
Module 3 – Acquiring and Managing the Client
            4 Important Questions the Seller Wants Answered
            Available Statistical Information
            Statistical Analysis

Module 4 – Pre-Listing System
2 Stage Listing System
Skill Development – Initial Contact Form
7 Step Introduction Tools

Module 5 – Negotiating
Question Types
Positions & Styles
Currency Analysis
Optometry Shop Breakout Session
Skill Development and Attitudes

Module 6 – Lifetime Relationships
Relationship Building

Module 7 – Counseling The Customer
Old vs. New Selling Models
How to Build Trust
Breakout Session
Recognizing Listening Tendencies & Problems
Listening Skills

Module 8 – Generational Marketing
Silent, Boomers, Gen X & Y

Module 9 – Branding & Marketing
The Consumer
9 Deadly Truths
Marketing Laws
Horizontal & Vertical Marketing
Positioning
Skill Development – Creating a Brand/Logo

Module 10 – Home Staging
Introduction to Home Staging Basics

Module 11 – Short Sales, Foreclosures & REOs
Introduction to Short Sales, Foreclosures and REOs

Module 12 – Luxury Home Market
            Introduction to Working With Luxury Home Sellers

Module 13 – Business Planning
Overview of Business Planning
Creating & Implementing a Business Plan
Updating the Business Plan